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Online B.S./B.A. in Marketing: Career Outlook

Build Your Career with the Online B.S./B.A. in Marketing Degree

Foundation in Business

Interactive, Digital and Social Media Expertise

  • Create an ePortfolio
  • 100% online learning
  • Taught by industry experts
  • Experiential learning opportunities

According to the Bureau of Labor Statistics, the field of marketing leadership is expected to grow 10 percent by 2030, creating more than 31,000 new positions for marketing managers alone.1 Build the expertise necessary for this marketing career and more with the online B.S./B.A. in Marketing degree from Eastern Oregon University. The program combines a strong academic foundation in business and career-ready marketing skills to help you achieve your professional goals through various in-demand positions.

What Makes Us Unique?

The online marketing bachelor’s degree from Eastern Oregon University offers hands-on opportunities to address real-world marketing issues. As you complete the online marketing degree, you’ll learn from expert educators with years of industry experience and compile your work into an ePortfolio to showcase your abilities to employers after graduation.

Learn More Today

Complete the form to learn more about this program.

Prepare for Career Success in Marketing

Marketing Manager1 $141,490 per year

Product Manager2 $87,193 per year

Public Relations Specialist3 $62,810 per year

Social Media Manager4 $52,326 per year

Put Your Creativity to Work

The online B.S./B.A. in Marketing degree from Eastern Oregon University combines essential business skills with the innovative marketing expertise required for various in-demand marketing careers. Through courses that focus on the future of the industry, you’ll build career-ready skills in professional communication, social and interactive media, interpersonal relationships, emerging technologies and more. When you graduate, you’ll have an in-demand set of skills, plus an ePortfolio compiled of your undergraduate marketing work to demonstrate your professional capabilities to potential employers.

  • $141,490 median annual salary for marketing managers1
  • More than 31,000 new marketing management positions expected by 20301
  • $87,193 median annual salary for product managers2

Program Outcomes and Skills Acquired

What You’ll Learn

  • Apply critical thinking skills and problem-solving techniques to a variety of complex business situations
  • Create brand awareness through digital marketing platforms and social marketing management
  • Evaluate the impact of the rapidly changing macro and micro marketing environment on the development of a marketing strategy
  • Define the elements of international marketing
  • Develop strategic marketing plans built on market research, customer analysis, and key financial indicators
  • Communicate outcome-based sales proposals to diverse audiences

Skills You’ll Gain

  • Build marketing campaigns
  • Conduct market research
  • Collaboration
  • Professional communication
  • Social media marketing
  • Critical thinking
  • Written and oral communication

Career Support

Prepare for the role you want with the career support services offered by Eastern Oregon University. As a student and a graduate, you’ll benefit from a variety of services designed to help you stand out among employers and succeed professionally in your field.

Career Services

Eastern Oregon University Career Services offers in-person coaching and online resources to help students broaden their career choices and understand the value of their education in relation to employment. This includes outreach to all students in all academic programs, on and off campus, coupled with outreach to employers, service providers and government agencies.

Fieldwork/Practicum Through EOU’s Career Services

EOU offers diverse fieldwork and practicum opportunities each term that allow students the mechanism to earn college credit tied directly to their current employment.

Career Readiness: Resume and Cover Letter Assistance

EOU Career Services has a robust collection of tutorials available to students, including information on resumes, cover letters, interview skills and soft skills.

Sources

  1. Advertising, Promotions, and Marketing Managers. Sept. 8, 2021. Retrieved Sept. 21, 2021, from https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
  2. Average Product Manager (Unspecified Type) Salary. Sept. 1, 2021. Retrieved Sept. 21, 2021, from https://www.payscale.com/research/US/Job=Product_Manager%2C_(Unspecified_Type)/Salary
  3. Public Relations Specialists. Sept. 8, 2021. Retrieved Sept. 27, 2021, from https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm
  4. Average Social Media Manager Salary. Sept. 1, 2021. Retrieved Sept. 27, 2021, from https://www.payscale.com/research/US/Job=Social_Media_Manager/Salary