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Online B.S./B.A. in Marketing

Marketing Skills for Emerging Technologies and Innovative Media

100% Online

Transfer up to 135 Credits

B.S. and B.A. Option

Learn More Today

Complete the form to learn more about this program.

  • Duration 4 years
  • Cost per Credit $286.40
  • Credit Hours 180

Program Benefits

  • Experiential learning opportunities
  • Learn from industry experts
  • Prepare for graduate study
  • Build an ePortfolio for potential employers

*Price reflects tuition for Oregon residents. Non-resident tuition is $329.60/credit hour. Speak to an enrollment counselor for more information.

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Skills to Impact the Future of Marketing

The rise of social media and the rapid growth of technology have created a world of new marketing opportunities. Whether you’re pursuing this growing field for the first time or seeking career advancement within your current company, the online B.S./B.A. in Marketing degree can help harness your creativity and put it to use for strategic planning in a variety of professional marketing settings. And because the program is delivered through a fully online classroom, you’ll have the flexibility to study and discuss materials with expert faculty on your schedule while balancing your education with your full-time personal and professional commitments.


21 Marketing Courses

Complete in 4 Years

The online marketing bachelor’s degree requires 180 credit hours and can be completed entirely online in 4 years or less, depending on transfer credits. The program’s curriculum explores key business concepts along with the essential and innovative marketing expertise necessary for career success, including business and IT skills in mobile technologies, data analytics, project management, interdisciplinary integrated communications and more.

Course examples include:

  • BA 303 Information Management
  • COM 325 Intercultural Communication
  • MKT 346 Digital Marketing Social Media Strategies
  • MKT 455 Personal Selling and Customer Relations
View Complete Curriculum

Admission Details

Up to 135 Transfer Credits Accepted

Experiential Learning Credit Opportunities

The online B.S./B.A. in Marketing program offers four start dates each year to allow you to begin and complete your degree when it’s the right time for you. The admissions process begins with submitting your application, so get started today!

Online Application Form and Fee:Apply Now
Degree and Minimum GPA:High school and college transcripts are considered for applicants with fewer than 30 quarter college credits. GPA requirements include a 2.75 high school GPA and a 2.25 college GPA.

For students transferring more than 30 quarter college credits, a 2.25 college GPA is required. For students with an AAOT and ASOT, a 2.0 college GPA is required.
Transcripts:Provide official transcripts from all accredited educational institutions attended
Additional Requirements:GED Scores
View the Application Process

Tuition & Aid

$286.40 per credit*

180 total credits

A college degree is a significant investment in your future, and Eastern Oregon University strives to make that investment affordable for all students. Tuition for the online B.S./B.A. in Marketing degree is $286.40 per credit, totaling $51,552*. An additional $14.50 per credit hour will be applied to accounting, business, economics and marketing courses. About 92 percent of online students at Eastern Oregon University benefit from financial aid and scholarships to cover part of these costs. Set yourself up for success with the online marketing bachelor’s degree and learn about your financial aid options today.

E O U $5,155 versus Average Competitor $10,933

Per Term: Based on 18 credits. Costs for average competitors are estimations of state schools found on public university websites.

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*Price reflects tuition for Oregon residents. Non-resident tuition is $320/credit hour. Speak to an enrollment counselor for more information.

Diverse Career Opportunities for Marketing Graduates

As technology advances, marketing methods and platforms are changing. According to the Bureau of Labor Statistics, the marketing industry is expected to grow 10 percent and create more than 31,000 new positions for marketing managers alone by 2030.1 The online marketing bachelor’s degree will help you develop the industry expertise to make an impact in the marketing career you want, plus the ePortfolio necessary to impress today’s employers.

Discover the professional opportunities that await you as a graduate, and embark on the pathway to career success with EOU Online.

Explore Careers

What You’ll Learn

The online marketing bachelor’s degree was developed by industry experts to help you prepare for a variety of in-demand careers within a growing field. Through courses taught by experienced faculty, you’ll learn to apply creative marketing concepts in diverse business settings and make a lasting impact in your career.

Program Outcomes

  • Apply critical thinking skills and problem-solving techniques to a variety of complex business situations
  • Create brand awareness through digital marketing platforms and social marketing management
  • Evaluate the impact of the rapidly changing macro and micro marketing environment on the development of a marketing strategy
  • Define the elements of international marketing
  • Develop strategic marketing plans built on market research, customer analysis, and key financial indicators
  • Communicate outcome-based sales proposals to diverse audiences

Faculty Spotlight

Courses for the online B.S./B.A. in Marketing degree are taught by expert faculty with years of experience teaching and working in their fields of study. They are committed to providing you with personalized attention, academic support and experience-based instruction in each lesson.

What It’s Like To Study Online

Earning your degree online at Eastern Oregon University is a great opportunity because there are no on-campus requirements. You will have access to the same professors, content and opportunities as on-campus students, only in a creative digital format. Our professors work on campus and are experts who are trained to deliver innovative, engaging online education.

  • Flexible schedule options
  • Access coursework from the time and place of your choice
  • Study at your own pace
  • Start and finish your degree when you’re ready
Explore the Online Experience

Frequently Asked Questions

Here are the answers to common questions about the online market bachelor’s degree. If you don’t find what you’re looking for, contact us.

There are both full- and part-time options for the online B.S./B.A. in Marketing degree. Because the program is available fully online, you’ll have the flexibility to complete your degree at a pace that works for your schedule.

Tuition for the online B.S./B.A. in Marketing degree costs $286.40 per credit hour for Oregon residents and $329.60 per credit hour for non-residents. An additional $14.50 per credit hour will be applied to accounting, business, economics and marketing courses. Contact an enrollment counselor for more information, or visit the program’s tuition page here.

The application process for the online marketing bachelor’s degree can be completed online. Get started by submitting your application here.

The online marketing bachelor’s degree program accepts up to 135 transfer credits. Learn more about the transfer policy for this program here.

The online B.S./B.A. in Marketing degree consists of 21 marketing courses worth 3-5 credits each, combining for 85 credits in total. These courses combined with general education and elective courses total 180 credits. Learn more about the curriculum for this program here.

The online B.S./B.A. in Marketing degree provides a strong academic foundation in business along with expert marketing skills to help you succeed professionally after graduation. After completing the program, you’ll be prepared for careers such as brand manager, market research analyst, account representative, public relations specialist, social media manager and more. Visit the program’s careers page to learn more.

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¹Advertising, Promotions, and Marketing Managers. Sept. 8, 2021. Retrieved Sept. 21, 2021, from