180 total credits required
EOU’s online bachelor’s degree in public relations includes 17 program-specific courses covering essential topics for modern PR professionals, like:
- Creating social media-based public relations campaigns that capture the new standard in the public relations industry
- Utilizing research-focused public relations for the environment of message penetration and narrative management
- Prioritizing transparent communication instead of corporate propaganda
We’ve designed our curriculum with a strong focus on ethical advocacy, ensuring our graduates approach PR as cultural diplomats and narrative managers in a global, interconnected world. At the end of your program, you will complete practicum and capstone courses within a public relations agency or other organization. You will gain relevant field experience in your own community while building a portfolio that highlights your skills for future employers.
A principles course focusing on the basics of marketing. Students will complete market research projects, analyze target markets, determine marketing mixes (products, price, promotion, place) as well as selecting the appropriate marketing channels for target audiences. Students will also examine the relationship between pricing, customer value perception and brand equity.
This course examines how communication behavior differs among cultures in various contexts such as workplace, school, healthcare, and diplomacy. Students learn to be adaptive different worldviews, meaning system, stereotypes, and ethnocentric behavior. Major issues such as identity, ethnocentrism, and multiculturalism will be discussed.
Students in this program choose to pursue either a Bachelor of Arts or a Bachelor of Science degree path. The B.A. option includes a foreign language requirement, while the B.S. includes 12 additional credits.
EOU offers a generous transfer policy for course credits to make it even more affordable and accessible to learn. The online Bachelor’s in Public Relations allows up to 135 credits from previous college coursework to be transferred into EOU. All EOU majors require a minimum of 20 EOU credits.
Get in Touch
We are here to answer any questions you may have. Contact an enrollment counselor at 855-805-5399 or complete the request for information form and we will be in touch.